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GIZEM ARSLAN ALTINBAS

Blog

Field notes on Salesforce Commerce Cloud, Java backend development and the e-commerce platform decisions behind them.

Platform Comparison

SFCC vs Shopify Plus: The Definitive 2026 Platform Comparison

5 min read

Choosing between Salesforce Commerce Cloud and Shopify Plus is one of the most consequential decisions in enterprise eCommerce. A detailed, honest comparison of both platforms across performance, cost, flexibility, and fit.

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Latest Articles

Platform Evaluation

Salesforce Commerce Cloud Pricing: The Complete 2026 Breakdown

SFCC pricing is notoriously opaque. This guide breaks down every cost component — licensing, implementation, integrations, and ongoing operations — so you can build an accurate business case.

3 min read
eCommerce Strategy

What Is Commerce Cloud? The Complete Guide for eCommerce Businesses in 2026

A complete guide to what Commerce Cloud is, how it works, who it's for, and why thousands of brands are migrating to it right now.

3 min read
Platform Operations

Salesforce Commerce Cloud Business Manager: The Complete Operations Guide

Business Manager is the operational heart of every SFCC implementation. This complete guide covers everything merchandisers, digital traders, and developers need to know to work effectively in Business Manager.

3 min read
Platform Optimisation

10 Salesforce Commerce Cloud Features That Increase eCommerce Conversion Rates

Most brands activate only a fraction of available Commerce Cloud features. Discover the ten capabilities most directly linked to measurable increases in conversion rate, AOV, and customer lifetime value.

3 min read
Developer Guide

SFCC Cartridge Development: The Complete Guide for Developers

Cartridges are the fundamental building block of SFCC development. This comprehensive developer guide covers cartridge architecture, best practices, debugging, and everything you need to build production-grade SFCC solutions.

4 min read
Architecture & Technology

Headless Commerce Cloud: Is It Right for Your eCommerce Business?

Headless commerce promises faster sites and future-proof architecture — but it's not right for every business. A practical framework for making the right decision.

4 min read
SEO & Performance

Commerce Cloud SEO: Technical Optimisation Guide for SFCC Storefronts

Most Commerce Cloud implementations leave significant SEO performance on the table. A complete technical guide to the most impactful optimisations you can make to your Salesforce Commerce Cloud storefront.

7 min read
Career Development

Salesforce Commerce Cloud Certification: The Complete 2026 Study Guide

The Salesforce B2C Commerce Developer and Architect certifications are the gold standard credentials for SFCC professionals. Everything you need to know to prepare, study, and pass.

3 min read
Platform Migration

How to Migrate to Commerce Cloud Without Disrupting Sales

Platform migration is one of the highest-risk projects an online retailer can undertake. A proven step-by-step approach to migrating to Commerce Cloud while protecting SEO equity and keeping sales flowing.

4 min read